Xero is a dynamic and ever expanding global company. We have developed an award winning Software as a Service (SaaS) solution which is revolutionising the way small businesses complete their accounting requirements. Xero is beautiful accounting software that gives small businesses and their advisors real time access to accounting information, anytime, from anywhere. Our universe revolves around our customers and our simple mission to make their businesses more productive.

Xero has grown rapidly, with offices in New Zealand, Australia, UK and USA and customers in over 100 countries. We have developed an award winning Software as a Service (SaaS) solution. In order to stay ahead of our competitors' we need to continue to provide practical yet intuitive solutions to accounting requirements in different countries around the globe.

The purpose of this role is to bring the Xero voice to life through PR hustle; to drive engagement, build awareness and build sustainable brand equity across the Xero ecosystem. This is a dedicated role under PR which will manage an influencer program, conduct outreach and build relationships via social media and traditional channels. You have to be ready to hustle. This person is on Twitter, LinkedIn and email every day, scanning the environment and reaching out to and uncovering up and coming influencers.

Key Role Responsibilities:

Expand Xero's brand and influence in their region.
Engage key influencers, bloggers and social media pages and develop two-way relationships to convert them into Xero advocates.
Secure opportunities in long tail media outlets throughout their region.
Manage, create and deliver more region specific content as required.
Identify opportunities for meaningful conversation on social and online channels and forums.
Monitor competitor social media activity and identify opportunities.
Ensure Xero is an essential consideration in all product reviews and create greater exposure for software releases
Work with the Regional Marketing team on campaigns and ongoing brand awareness activities.
Be a proactive member of the Regional Marketing team


Qualifications and Experience:

Five plus years social media and public relations experience;
Proven experience in creating and delivering influencer programs;
Experience building online brand communities and managing multiple channels;
Advanced knowledge and understanding of social media platforms;
Self motivated, proactive and fast moving;
Skilled communicator with desire and/or history of thought leadership and creativity;
Oral and written communications including copywriting for online and social.


An understanding and appreciation of the SMB market and/or accounting industry, technology industry would be an advantage.

Apply now, and register your interest in this fantastic opportunity.

About the job

A real career opportunity with a supportive team
True work/life balance
Great North Sydney location and flexible hybrid work arrangements
Highly competitive salary


Why us?

We are a boutique public relations and communications consultancy that is well-respected by industry and media alike due to the quality of our work and client service. We are relied on for our consulting expertise and trusted by various stakeholders among our clients and in the press.


We offer a career and a great place to work.


We provide stability along with the opportunity and time to enhance your skills, with a true ‘tools down’ approach when the day is up. People stay long-term with Watterson because we offer an inclusive and supportive culture, with a flat structure that ensures everyone has a voice and everyone advances their career.


We're a small, tight knit team which offers the freedom to work autonomously and as part of a collective. We collaborate and bounce ideas off each other, and we truly love what we do.


We’re in a great location in North Sydney with easy access to trains and buses but we offer flexible working arrangements and the necessary tools to work remotely.


Who we're looking for:

We are looking for an experienced PR professional or experienced media professional/journalist who believes in communications and its ability to make a difference. Our company is growing as we invest in new platforms, industries and technologies, and we’re looking someone to come in as a consultant to grow with us.


We’re looking for the right fit: whether you're already working in PR, have a background in journalism or another related industry, or even if you’re looking to start a career or take the next step in one, we’d like to have a chat.



Clients include well-known multi-national and local organisations in enterprise and consumer technology, sustainability, cybersecurity, arts and entertainment, and more.


We work with mainstream and trade media; create digital content and develop and advise on partner, customer and internal communications; and manage social media platforms for spokespeople and companies. We work very collaboratively and support and challenge each other every day.


Applicants should have:
Excellent written and verbal communications
Experience with and understanding of the A/NZ media landscape
Interest in and knowledge of digital media
Experience working directly with and managing clients
Strong attention to detail
Four to seven years’ experience in the media industry at a senior level; two to four years at consultant level; or 1-2 years at assistant consultant level


Roles and responsibilities may include (pending the role you fit):
Management of multiple client comms programs and campaigns
Working directly with media, analysts, influencers and other key stakeholders
Providing strategic client program management
Working with the Watterson senior team in new business development and generation
Managing communications/PR programs from the ground up and executing strategic programs

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