Doordarshan's new saffron logo sparks row
By Staff Writer in Media News on Monday, 22nd April 2024 at 8:09pmDoordarshan, India's national broadcaster, has revealed its updated logo, now featuring a saffron hue. Gaurav Dwivedi, CEO of Prasar Bharati, highlighted the careful selection process behind the new design, focusing on its visual appeal.
A video clip shared on their official DD News page on X platform teased the new avatar, promising viewers a news experience like never before.
"While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before.. Experience the all-new DD News!"
The announcement generated a mix of reactions, with some comments welcoming the change and praising DD News for its commitment to trusted
reporting. Others expressed concerns about the colour choice and the focus on religion over other issues.
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