Bloomingdale, a public relations firm based in Mumbai, has been chosen as the PR agency for Crunchyroll - an anime streaming service owned by Sony - in select Asia markets, including India, Singapore, Indonesia, and the Philippines, Influencing India has confirmed. The agency will oversee strategic planning and coordination of Crunchyroll’s regional PR efforts.  In a press release, Akshat Sahu, Director of Marketing - APAC, Crunchyroll, expressed confidence in Bloomingdale's ability to strengthen Crunchyroll's position in the region. 'With their strategic counsel and expertise in media relations, we are confident in our ability to further establish Crunchyroll as the ultimate destination for anime enthusiasts in the region'.  Diana Fernandes, Founder and CEO of Bloomingdale PR, said she was excited about the partnership and highlighted the vibrant and growing anime community in Southeast Asia. 'We are honoured to be entrusted with the PR mandate for Crunchyroll across Southea

Sydney-based comms agency, Dialogue PR has welcomed three new clients, Energizer Holdings, Australian Beer Co. and Hyatt Regency Sydney, to its client portfolio.  The agency will work with the brands on earned media, influencer management, events, social media, and corporate communications.  Dialogue PR’s founder and MD, Kate Bradley, expressed her pride in the team’s tireless performance despite the industry's various challenges.  “We pride ourselves on working as an extension of our client’s teams and will leverage our industry knowledge, insights, and creative thinking to maximise output and build rock-solid relationships,” she added.  The agency will roll out a comms strategy to support new product developments for Energizer Holdings, amplify key milestones, build advocacy and highlight the brand’s history of innovations across the ANZ market.  For Australian Beer Co., the agency will work on media relations, influencer programs and partnership opportunities.

The Recognition Group has launched Sovereign, a new integrated agency focused on serving the defence and aerospace sectors in Australia. Sovereign, an extension of The Recognition Group's portfolio of marketing and public relations agencies, including Recognition PR and Write Away Communication, aims to cater to the business-to-business (B2B) market sectors, particularly in IT and the built environment. Adam Benson, CEO of Sovereign, highlighted the agency's launch in response to the Australian government's emphasis on enhancing sovereign industrial capabilities. Benson said, 'We’ve chosen to launch an agency into this sector in response to the pace and urgency with which the Australian government is assessing, funding, and developing our warfighting readiness.' Sovereign, leveraging the experience of The Recognition Group's agencies, provides integrated marketing communication and PR services tailored to organisations in the defence and aerospace sectors. These services include

Havas Red has emerged as the chosen PR agency for PagerDuty in Australia, following a competitive selection process, Mumbrella reported. PagerDuty, a digital operations management firm, selected Havas Red to enhance its brand presence and executive visibility in the Australian market. PagerDuty's Operations Cloud is designed to streamline critical work for modern businesses by transforming data into real-time insights and actions. The platform's machine learning algorithms prioritise important events, allowing users to focus on critical tasks. Amberly Janke, PagerDuty's senior manager for global PR, expressed confidence in Havas Red's strategic approach and creative vision, emphasising their passion for storytelling and brand elevation. "We were impressed by Havas Red’s strategic approach and creative vision during the pitch process. It was their passion for storytelling, an impressive client roster, and above all – the team’s ambition for our brand, that influenced our final

POCO India, a smartphone manufacturing company, has named Nitin Yadav as their new lead PR, Influencing India has confirmed.   POCO made the announcement on their LinkedIn page, welcoming Yadav and expressing excitement for the future. 'Welcome onboard, Nitin Yadav. Wishing you a fantastic and fulfilling journey with POCO India! We hope that together, we’ll reach even greater heights!'  In a post on LinkedIn, Yadav shared his enthusiasm for the role, stating, "Churning headlines for POCO, as I delve into the world made of MAD! Happy to share the news as I start my journey as the Lead PR at POCO India! Thank you Himanshu Tandon for the opportunity, looking forward to creating milestones for the brand under your guidance!"  With 12 years of experience in PR and corporate communications, Nitin Yadav has worked with notable companies such as Avian WE, OPPO, Huawei, Vivo, and Bite SKATEBOARD MEDIA. His expertise and achievements in the field make him a valuable addition to the PO

Verve Media, an integrated digital marketing agency, has announced the continuation of its partnership with Pragati, an industrial and logistics park developer based in Haryana for managing their social media presence for the fourth consecutive year, Influencing India has confirmed.  Over the past three years, Verve Media has managed Pragati's social media accounts, developed creative strategies, and enhanced the brand's online visibility. The agency will continue to focus on increasing brand awareness through strategic social media management and campaign execution.  Mayur Gole, Co-Founder of Verve Media, expressed satisfaction with the partnership, stating, "We are pleased that our dedication and deep understanding of Pragati have resulted in the successful retention of their social media mandate. This achievement reinforces our commitment to providing impactful solutions and delivering tangible results."  In a press release, Divya Sachdeva, spokesperson for Pragati,

PRable Global has secured the strategic communications and PR mandate from BOOTES, a Haryana-based net-zero company, Influencing India has confirmed. The partnership aims to enhance BOOTES's reputation as a leader in sustainable construction and building solutions through comprehensive communication strategies.  Aman Singh Madaan, Founder of PRable Global, commended BOOTES for its revolutionary initiative towards India's net-zero goals. 'We are excited to partner with them for PR. We believe that with our impactful tools and approach to media relations, we can showcase BOOTES's ethos rooted in Aatmanirbhar Bharat,' he said in a release.  Deepak Rai, Managing Director of BOOTES, highlighted the importance of raising awareness about climate change through the partnership. 'I am confident that our partnership will lead to increased awareness and appreciation of our brand presence,' he said.  PRable Global, known for its successful collaborations with renowned brands, will play a cr