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Straight Up PR rebrands and welcomes new clients

By Elliott Richardson in Marcoms News on
Following a rebrand last month, health, fitness and lifestyle communications agency, Straight Up PR, has added four new clients to their portfolio.
Thermometer manufacturer Braun, healthcare brands Euky Bear and Vick’s and nutritionist and naturopath Layla Metcalfe have all joined the Straight Up stable.
Founder and managing director of Straight Up PR, Hannah O’Donnell (pictured) said she welcomes the new clients and is looking forward to working alongside them in the future.
“It’s been an exciting month for Straight Up PR, and we’re thrilled to welcome these clients to our family. With our new-approach to PR and positive reputation, we’re proud that these brands and services have chosen Straight Up PR to lead their campaigns,” said O’Donnell.
Senior brand manager at health pharmaceutical company and distributor FGB, Jenn Leung said Straight Up was the right agency to work alongside Braun, Euky Bear and Vick’s.
“We’re thrilled to be working with the proficient team at Straight Up PR again this year with the inclusion of trusted health brand, Vicks. The team exceeded our expectations last year with a successful Influencer Relations campaign for Euky Bear, and we look forward to building positive brand awareness again this year for all three brands,” Leung said.
Straight Up will handle everything from press releases and events, to new media such as influencers, digital strategies and content creation.

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More Marcoms News

Cheglov in business at Xero

By Jonas Lopez in Marcoms News on
Valeria Cheglov has joined software firm Zero as its new Australia strategic communications manager.

Based out of Brisbane, she will oversee Xero’s communications activity in Australia, as part of aiding the software/tech sector in a post-pandemic recovery climate.

Cheglov came to Xero after over a decade in government service. Her roles included acting head of corporate affairs for the Cybersecurity CRC, publicity officer for the Ipswich City Council, and media adviser for Cabinet ministers Steven Ciobo and Karen Andrews.

Follow Cheglov on LinkedIn.

Comms 101 lands Tug account

By Jonas Lopez in Marcoms News on
Manly Vale, Sydney agency Comms 101 has won the ANZ PR representation for global digital marketing agency Tug, reported Mumbrella.

The new deal will have Comms 101 creating Tug’s regional communications strategy with support from Tug’s Sydney offices, with the end goal being to bolster Tug’s market share in Australia and New Zealand.

In addition to Sydney, Tug also operates out of London, Berlin, and Toronto.

“To work with Tug provides a unique opportunity to collaborate with another agency to build presence and awareness for their work here in Australia. Tug is in a unique position, due to an already established presence in other markets across the globe,” said Comms 101 founder/managing director Lisa Hollinstead.

Basso starts PR manager post with Bec+Bridge

By Jonas Lopez in Marcoms News on
Fashion brand Bec + Bridge has hired Laura Basso as its new PR manager.

She came aboard after wrapping up her affairs with the NAC Media Group.

She was with the company for over six years, working from showroom manager in Paddington to communications manager. 

Follow Bridge on LinkedIn.

Godwin takes up Bastion Banjo CEO post

By Jonas Lopez in Marcoms News on
Michael Godwin has joined the Bastion Collective as Melbourne CEO of the creative arm, Bastion Banjo.

Godwin came into the company following his exit last year from Wunderman Thompson Melbourne, where he was in charge for ten years.

He will now be assigned to build up Bastion Banjo’s creative services offering in Melbourne.

“On my journey getting to know Bastion and its people, two things have really stood out. Firstly, the sheer quality of the practitioners residing across the group. And secondly, the spirit of collaboration that exists across the business units, which clearly sits very much at the heart of how Bastion operates and is manifested in its customised, integrated client teams,” said Godwin.

“I couldn’t be more excited by the opportunity to build a creative agency business within this community – helping attract new clients to the group, as well as offering existing clients with access to best-in-class communications strategy and creative ideation.”


Wollacott joins Havas Media Group

By Jonas Lopez in Marcoms News on
Alexandra “Alex” Wollacott (pictured, left) has signed up for a new performance director post at the Havas Media Group.
She will work alongside Havas Media Group head of performance Adam Steward (pictured, right).
Wollacott came in after finishing a six-year run with Resolution Australia, handling digital strategy and implementation for major clients, including those in the tech, FMCG, finance, and leisure industries.

In her time at Resolution she worked across search, social, programmatic and SEO channels, delivering digital strategy and implementation for top tier media clients.
“I’m thrilled to be joining an agency with such an impressive reputation for a wide range of capabilities and services. The opportunity to work with Virginia and the team to drive the continued success and growth of the Havas Performance offering was impossible to pass up,” said Wollacott, referring to Havas Media Australia CEO Virginia Hylland.


Zeev Poole joins Warrior Woman Foundation board

By Jonas Lopez in Marcoms News on
The Warrior Woman Foundation has appointed Agent99 founder/managing director Sharon Zeev Poole as an advisory board panellist.

Slated to launch in July 2021, the Warrior Woman Foundation offers support and life skills training programs to young and vulnerable Australian women.

Zeev Poole is also gearing up Agent99 to provide pro bono support to the foundation, and help it network with prospective stakeholders and mentors.  

“The organisation’s values strongly align with my own as well as Agent99’s and we are delighted to work alongside an organisation that’s doing such incredible work to support vulnerable women and those coming out of foster care and facing adversity,” Zeev Poole said.

“We reached out to Agent99 as we knew that our values align strongly, and they have supported other ventures in the past, helping to raise over $800K in donations alone. We knew that this partnership could help us reach more vulnerable women, increase our network, and afford us the abi

More client work at Taurus

By Jonas Lopez in Marcoms News on
Marcomms agency Taurus has come out of the Easter break with a mix of new and returning clients.

On the list of new clients, education support company Educonnect is tapping the agency’s TaurusPR division to build up brand awareness for the first tertiary education comparison site to be established in Australia. 

TaurusPR is also working with cybersecurity innovator Secure Logic to promote a new cybersecurity and digital identity solution, to aid in the business continuity sector.

TrustGrid Pty Ltd is collaborating with Taurus on building up the launch of TrustGrid, a new patent-protected advanced blockchain system for secure, private digital trust services.

Tech distributor Dicker Data is back on Taurus’ client list. The TaurusPR and TaurusIR investor relations divisions will collaborate with Dicker Data’s Australia and New Zealand offices on a new integrated campaign centered on thought-leadership pieces under the TaurusContent line.

“It has been a challenging year for m

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