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Straight Up PR rebrands and welcomes new clients

By Elliott Richardson in Marcoms News on
Following a rebrand last month, health, fitness and lifestyle communications agency, Straight Up PR, has added four new clients to their portfolio.
Thermometer manufacturer Braun, healthcare brands Euky Bear and Vick’s and nutritionist and naturopath Layla Metcalfe have all joined the Straight Up stable.
Founder and managing director of Straight Up PR, Hannah O’Donnell (pictured) said she welcomes the new clients and is looking forward to working alongside them in the future.
“It’s been an exciting month for Straight Up PR, and we’re thrilled to welcome these clients to our family. With our new-approach to PR and positive reputation, we’re proud that these brands and services have chosen Straight Up PR to lead their campaigns,” said O’Donnell.
Senior brand manager at health pharmaceutical company and distributor FGB, Jenn Leung said Straight Up was the right agency to work alongside Braun, Euky Bear and Vick’s.
“We’re thrilled to be working with the proficient team at Straight Up PR again this year with the inclusion of trusted health brand, Vicks. The team exceeded our expectations last year with a successful Influencer Relations campaign for Euky Bear, and we look forward to building positive brand awareness again this year for all three brands,” Leung said.
Straight Up will handle everything from press releases and events, to new media such as influencers, digital strategies and content creation.

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The Mint Partners earns new accounts

By Jonas Lopez in Marcoms News on

Independent communications consultancy The Mint Partners has secured new accounts, spread across a number of practices.

On the consumer front, the agency was named in a list for French drinks maker Pernod Ricard, based on previous success handling some of its strategic brands such as Beefeater, Jacob’s Creek, and St Hugo.

The Mint Partners is also tasked to run social media, influencer relations and digital content for Australian premium skincare brand CEMOY.

Agriculture consultancy Hort Innovation will tap the agency to create a corporate social media strategy.

For the hospitality practice, The Mint Partners will collaborate with hotel company DOMA to build up public awareness for the launch of its new hotel, the Little National Sydney, next month. It will also head up the promotion for two new Marriott properties - the W Melbourne, which will be open in December 2020 and Hobart’s The Tasman, early next year.

The Mint Partners is also reaffirming its relationship with

OPR scores DocuSign account

By Jonas Lopez in Marcoms News on

Communications agency opr has secured the ANZ account for American virtual signature system provider DocuSign.

The new deal will involve opr changing DocuSign’s brand positioning to better reflect its expanded service capabilities, which include contract preparation/negotiation and lifecycle management, and legal analysis of terms.

“DocuSign was looking for a comms and content partner to drive business outcomes though the art of creative storytelling. That not only meant inventive, interesting thought leadership campaigns that work in earned media, but integrated strategy and content so the ideas help DocuSign drive real sales results,” said opr CEO Richard Brett.

“This is where opr and our people are at their best. Working closely in partnership with DocuSign, we’re confident we can increase awareness and understanding of DocuSign as the leading Agreement Cloud Company.”

Nine shuts down Map and Page

By Jonas Lopez in Marcoms News on

The Nine Network has officially closed down the former Macquarie Media PR agency Map and Page and a new outfit called the Finchco Agency is now in its place.

Mumbrella reported that most of Map and Page’s staff, including managing director Julia Everingham and director Alana Mroz, have reformed to comprise the new company, with many of the former agency’s clients being retained.

They will also let go of Map and Page’s Surry Hills office and find a new location.

Nine Radio managing director Tom Malone said the closure of Map and Page is meant to help the network concentrate on media businesses.

“We made the decision to close Map and Page to focus on our core radio business, but I’m pleased to see Julia and Alana are setting up Finchco Agency and will be taking on many of Map and Page’s existing clients,” he said.

Two Palms lands Club Med deal

By Jonas Lopez in Marcoms News on

Darlinghurst, NSW marketing agency Two Palms Media has scored the account for luxury resorts company Club Med.

The new deal will see Two Palms run a full list of services for the company, including communications strategy, content and social media marketing, and corporate communications.

“The expectations of travellers has changed, and space, especially preserved natural space for social distancing, is going to be an increasing priority. Club Med is uniquely positioned to deliver on that, and we look forward to helping the brand navigate this uncertain chapter, delivering key safety messaging in an engaging way to consumers across Australia and New Zealand,” said Two Palms director Ed Ringwood.

VMLY and R supports new concept store account

By Jonas Lopez in Marcoms News on

VMLY & R has begun working with dental store brand Mint*d. 

The new deal involves brand positioning, store interior design, and campaign strategy for Mint*d’s pioneer outlet in Westfield Miranda. 

The company aims to showcase dental services and products in ways to ease common public anxiety over maintaining their oral hygiene. 

“Too often people see going to the dentist as a scary or anxious experience.  So our creative direction needed to be bright and inviting.  From the colour scheme through to in-store experience, this is an entirely new concept in dental.  It’s a new way to think about looking after one of your most precious assets – your smile,” said VMLY&R chief strategy officer Ali Tilling.

Inside Out PR stays on Caredent deal

By Jonas Lopez in Marcoms News on

The Inside Out agency is continuing its business relationship with oral healthcare company CareDent, reported Mumbrella.

The renewed partnership will see Inside Out focus on Caredent’s media publicity and influencer marketing activities. The account was first secured last year.

“We love it when we can work with clients once more and continue their journey of growth into the marketplace. Even in today’s competitive market, Caredent continue to offer an innovative selection of products to suit the needs of consumers,” said Inside Out PR director Nicole Reaney.

The Atticism earns Popcar account

By Jonas Lopez in Marcoms News on

Boutique agency The Atticism has landed representation for car-share service Popcar. 

The company already has drivers across NSW, Victoria, and Canberra.

The signing comes as Popcar experienced a surge in bookings since the pandemic hit in March this year.

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